Facebook marketing is a huge business and recently there have been massive changes

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. 

You can promote your page using Facebook ads and sponsored stories.

 Apart from these paid campaigns, you can also enhance your Facebook business page by adding a few good apps. 

Previously on Facebook Pages, you could make a tab as the landing page to promote your business.

 After the timeline changes which present Facebook data to its users in a new format, you cannot set a tab as a landing page.

 But with a little customization, you can go even further than that.

Before talking about some useful apps for Facebook Business Pages, let me briefly explain how business owners can enhance their Facebook Pages with new timeline features.

Cover images for your Facebook Page – There is no doubt that cover images are the most noticeable aspect when people land on your Page. Use this space to represent your brand and welcome users to your Page. The minimum size for the cover image is 851x315 pixels. You can even use this space to encourage likes and announce new products, though be mindful of Facebook's restrictions.

Use this resource – 5 Websites to Find Facebook timeline cover images

Profile picture – Square shaped profile pictures fit exactly and this image will be shown at the top of your page slightly overlapping your cover shot and also will be used as thumbnail when interacting with Facebook as your page. You can either choose your brand logo or a brand icon as your profile picture so that you can be easily recognized.

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