40% bloggers have a secondary income from their blogs.

1. Over 75% of people who use the Internet read blogs. According to a survey conducted in 2012, there are over 181 million blogs that get around 1.3 million comments every day – that number will have gone up massively by now!
2. The blogging population is growing rapidly and there are now 31% more bloggers than there were three years ago. With services like Blogger , WordPress and Tumblr it shows no signs of slowing – now anyone can create a blog – and many do.
3. Over 60 % businesses have a blog which shows the acceptance that blogging has created in the business world. The best of these blogs are used to create a rapport with their audience – not only advertising products, but also giving away information and pulling in new fans.
4. Blog articles influence buyers’ decisions. With people becoming increasingly Internet-savvy, they like to read product reviews and recommendations online. Moreover, shopping has also become online, which makes these reviews even more important. Before placing an order for the latest bestseller novel or a home appliance, a buyer is likely to read reviews on multiple blogs and review websites. Companies, as a result, are approaching bloggers to write reviews for their products.
5. Bloggers generally prefer to read in the morning. Statistics state that over 80 % people prefer to read blogs in the morning and the highest readership is around 10 am. Why don’t you try scheduling your blog posts for earlier in the morning (or very late at night) so that you can catch these early readers.
6. A blog is considered a base that works like an anchor for all other social media tools. It serves as a platform where one can express freely without any word limit restrictions and make an impact. Whether it is about sharing thoughts or opinions, a blog gives you the space to express.
7. A blog can build a solid online reputation for your expert skills. There are many bloggers who are considered to be experts in the fields they blog. Their blogs command attention from the readers and offer the most trustworthy information on the subject.
8. Blogging is a “proven business model”. Therefore, it is the perfect launch pad for you if you are looking to expand a business or launch a new one, start with a blog. It gives you the perfect base from which you can decide on how to define your new business model on your own. Many use WordPress just for it’s blogging – but it’s actually a very powerful content management system and can be used for all elements of a website. In fact WordPress isn’t just for blogs and can be used to create some very complex websites.
9. Companies who post more than 51 articles in a month have experienced a 77% increase in their monthly leads. Can you manage that many articles? That’s nearly 2 a day!
10. 40% bloggers have a secondary income from their blogs. The simplest methods for earning money with a blog are through advertising, and marketing affiliate products. Adsense is the simplest ad solution and anyone can sign up for it – but it doesn’t necessarily make the most money so it may be worth looking for alternatives.
11. 27% bloggers are full-time bloggers and there are over 11% for whom the primary source of income is their blog. Is that you?

With such astounding facts to fall back on, blogging, undoubtedly, is not about maintaining an online journal anymore. People are looking for meaningful content online, and blogs are one source where they get relevant and good content.

Make it a Great Day

Paul A Smith

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